The rapid surge in Digital Adoption and the time spent on Social Media Platforms marks a great window of opportunity for businesses to connect with digital natives and communicate the value they have in store for them.While the avenues of paid and owned media across Social Media have been explored for quite some time now, for many Brands, SME's and Startups, Influencer Marketing is still untapped.
Over the past few years, Influencer Marketing has emerged as one of the fast growing customer acquisition channels a with 41% success rate, followed by Paid Search and Affiliate Marketing.
For the uninitiated, Influencer Marketing is a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. (Source - Wikipedia)
In today's day and age, Bloggers, Influencers, and Domain Experts hold more trust and authority than conventional advertisements. 84% of online shoppers now trust online reviews as much as they do personal recommendations received offline. It's time your business starts riding on the Influencer MarketingBandwagon and make your digital marketing efforts count.
At Social Samosa's Influencer Marketing Workshop, we will take you through the essentials of this new age phenomenon with practical examples, case studies and live learning. With this module you will learn how to
Devise an Influencer Marketing Roadmap for your Brand
Find the Right Influencers in your niche
Incorporate Influencers in the Marketing Mix
Measure the ROI on Influencer Marketing
Derive insights from Success Stories in the realm of Influencer Marketing
Who is it for:
- Brand Managers
- Agency Professionals
- Upcoming Bloggers and Influencers
There is enough and more to unfold about this concept, Sign up for this workshop now and explore how Influencer Marketing can change the game for your business!
Date: 19th Aug 2017
Time: 10 AM to 6 PM
Venue: Mumbai | The Oriental Residency, Khar West.